Core Principals
Our work is directed and assembled by means of an ethic:
To deliver the best design through exceptional service, and to make places that are true to our clients.
Every project in our office is guided by the following core principals:
Value of Results.
Our clients value quality and know that good design is never superficial. We create value by strong project management and client advocate skills parallel to our design approach. Through the restoration of order the end result of our design work bolsters pride, enables new traditions, embraces old traditions, and elevates comfort and efficiency. The process is inclusive and collaborative, and we believe that a fertile plan emerges from a variety of different vantage points.
Personally Integrated.
Driven by a deliberate dialogue using context and history to illustrate a complete narrative highlighting the character, and design acumen of the program.
Informed Simplicity.
The spirit of the office is based on a fundamental application using subtraction more than addition in the design process. Framed by a simple, honed and deeply rooted conviction that less is better than more.
Nature of Material.
Where the distinct nature of a material should be honored and expressed. We characteristically direct our design methodologies by framing elements that are functionally applied, synergistic and designed within the overall program - highlighting singular materials and atmospheric colors.
Design Execution.
We achieve these results through a combination of tireless examination and follow through, clear communication and rendering an unerring eye on the function, form and light qualites of your space.
Approach
A great deal of those who have engaged our services want an expression of who they are, yet they do not know how to navigate with confidence, effectiveness and efficiency. We believe we become more valuable to our clients by applying our design experience of over 20 years in parallel with examining new relationships and design strategies, which allows us to bring a fresh approach to every current project. Our technique is borne from the deliberate consideration of the project's uniqueness of place, and it’s connectedness to history and context. We foster new directions in the nature of materials, knowing that the presence of our design work is in a continual balance within the forces of everyday life.
Rather than being guided by trend, or by a predetermined style, our primary interest is in the clients sentiments and project circumstances, working collaboratively to gain a genuine, and intriguing design story. Often clients recognize that the quality found in their project comes from the diligence of our process as much as from the final result of the design itself. Our work has often been described as having a compelling, deliberate yet elegant approach with prominently uncluttered principals, and distinctive components.
In founding the company in 1998, William Gregory ventured to provide the best service to clients by pursuing excellence in design services, through quality fabrication, communication and strong project delivery. We effectively achieve this through our long established relationships with our clients and the trades throughout New England and New York, combined with our experienced ability and proficient understanding of residential design. In all our work, we strive to wed practicality and professional rigor with design and craftsmanship.
Collaboration is the at the core of our design and project management process. We work with a broad range of professional builders, specialists, fabricators and consultants and initiate strong communications from the beginning for fluid project delivery and client advocacy requirements. Our reputation is built on our thoroughness to detail, transparency and unequivocal follow through skills.